Insights

Create a Simple Status Page for Small Businesses

Owner updating a status page

A simple status page keeps customers informed during incidents. It reduces support tickets and shows that you are on top of issues.

You do not need a big team to run one.

Quick list of key points

  • Host it separately
  • List your key services
  • Update with clear timelines
  • Keep updates short
  • Link it everywhere
  • Review after incidents

Host it separately

Use a different domain or platform so the status page stays online when your main site fails.

List your key services

Include your main site, app, API, and payments so customers know what is affected.

Update with clear timelines

Share the time of the incident and the last update so customers know you are active.

Public status page showing service health

Keep updates short

Avoid technical jargon and focus on impact and next steps.

Link it everywhere

Add the status page to your footer, support emails, and social profiles.

Review after incidents

Use the updates as a record for post-incident analysis.

Build customer confidence

Share a clear status page so customers always know what is happening.