How to Monitor a Local Retail Website for Downtime

Local retail websites help customers check hours, browse inventory, and find directions. If your site goes down, shoppers move on or show up at the wrong time. Monitoring keeps your most important pages reliable and protects in-store traffic.

This checklist shows how to monitor a local retail site without a technical team.

Monitor the pages that drive foot traffic

Focus on the pages that customers use before visiting:

• Homepage and promotions page.
• Store hours and location page.
• Inventory or product highlights page.
• Contact or call page.

Track seasonal promotions

Seasonal campaigns bring spikes in traffic. Monitor the landing pages tied to promotions so you catch errors quickly and avoid wasted ad spend.

Protect your domain and SSL

Domain issues cause lost visits and trust. Add monitoring for SSL expiration and make sure your final URL always resolves to the correct domain.

Set alerts for business hours

Use SMS alerts during your busiest shopping hours. Email alerts can cover lower priority issues like SSL reminders.

Use confirmation checks to reduce false alarms

Require two or three failed checks before alerting. This prevents noise from short connectivity blips.

Plan a quick fallback

If the site goes down, update your Google Business Profile and social pages with hours and directions. That keeps shoppers informed while the site is restored.