Website Down During a Promotion? What to Do

Promotions create urgency and traffic spikes. If your site goes down in the middle of a campaign, you lose revenue and credibility fast. The goal is to stabilize the situation, keep leads flowing, and fix the issue quickly.

Use this quick response plan when a promotion page goes offline.

1. Confirm the outage immediately

Check the promotion URL on mobile and a second network. If you use monitoring, review the alert details to confirm status codes and response time.

2. Pause paid traffic if the page is down

If the promotion is tied to ads, pause them quickly to avoid wasting spend. Redirect budgets once the page is restored.

3. Switch to a backup landing page

Have a backup version of the promotion ready. Even a simplified page with the offer and a contact form is better than a 404.

4. Notify your team and customers

Alert your team and update social channels. A short message builds trust and keeps people informed while the issue is resolved.

5. Identify the root cause

Check hosting status, recent code changes, and third-party integrations. Promotions often add new scripts or pixels that can fail.

6. Restore and verify

Once you fix the issue, verify the entire promotion flow: landing page, cart or booking step, and confirmation page.

7. Review your monitoring setup

After recovery, add monitoring for the exact promotion URL and use SMS alerts during campaign windows.